Motor Insurance Advertising


Motor insurance via the internet is becoming more and more popular so are the traditional directories dead and buried?

10 Responses to “Motor Insurance Advertising”

  1. Ken Hemming Says:

    I think that the directory business is dead for B2B except for the motor insurance industry. The big players in the game such as Royal SunAlliance and Direct Line etc pay a lot of money to advertise in directories and I’m sure that they would not advertise if they were not getting some payback

  2. Mr Coetze Says:

    I thinks you’re wrong Ken! The big insurers are just frightened to pull out in case they miss out - they are never that brave to embrace what will be their major income source from day one.

  3. Mr Kirk Says:

    I agree with Mr Coetze…. insurers are stuck in the dark ages..!

  4. Julian Parker Says:

    Hear Hear! Car insurance companies that I’ve worked for are cr**ing themselves as the Internet provides a level playing field. Directories don’t!! Bring on the Net!

  5. Andrew Tracy Says:

    You’re all deluded…. the best way to still buy cheap car insurance is from Yellow Pages and the like… the net does not address all those people without a PC…

  6. Mrs Holmes Says:

    Cheap car insurance is a combination of buying from the interweb and the directories. If you check your history you’ll see this is true.

  7. Staino Says:

    You are all from the two Schools of thought… is there a third option… for buying cheap car insurance?

  8. Matthew Hickin Says:

    Many years ago I was considered weak but wise, for my intellience shone through above all else. One day a brave young warrior confidently defeated my foe in a long hard physical battle and from that day he told me to believe in myself and go with my heart. Here my heart is telling me that the directory is truly dead as a wealthy source of media. Praise to the H***ster

  9. www.Talkonce.co.uk Says:

    H***ster,

    Wise words Zen warrior. For your heart shall lead you not into directory tempatation but deliver you from evil over competitive pages and let the power and glory of cheap car insurance on the internet make sure that thine work is done forever. Amen.

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