Car Insurance Advertising Shift
It might be hard to believe but it appears one of the major paper directories is actually placing its own white label ads in prominent positions of its directory to then sell on the car insurance leads they generate. Is this the last stand for directory advertising
September 18th, 2007 at 10:56 pm
Don’t hold back on the name of the telephone directory we all know its the Thomson directory. I think it stinks that they are prepared to take advantage of their advertising space and still actively sell space to other car insurance companies
September 29th, 2007 at 09:56 pm
Advertising for car insurance has certainly changed over the past few years and the advent of the super highway has re-educated the masses who once dominated the advertising scene. The directory mentioned is obviously the best example of a firm that once dominated a media that has now rolled over and died. Hats off to their change in direction, I hope it works for them.
February 28th, 2008 at 07:17 pm
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