It might be hard to believe but it appears one of the major paper directories is actually placing its own white label ads in prominent positions of its directory to then sell on the car insurance leads they generate. Is this the last stand for directory advertising
The motor insurance company I work for are pretty big into the niche market of female car insurance and we have to say doing pretty good out of it too. There seems to be a forgotten market of male only car insurance, I am I the only one here who sees a gapping opportunity for male car insurance
Our firm has been advertising in telephone directories for years and to be fair this has been our main form of motor insurance advertising. Since Oct 06 our marketing Director has been saying the bottom has fallen out of the directory market and we have to look for toward the internet, has anyone else in the car insurance industry experienced this
car insurance
In days gone by you had to shop around and get lucky in finding cheap car insurance. Now UK motorists can simply surf the web and check out the best market rates by just visiting few insurance aggregators. The insurance customer is guaranteed of finding cheap car insurance because providers are displaying rates they would not have dared disclose to callers to the call centre just a short while ago. Lets hear your views about having to cuts rates to the bone in order to get to the top of the aggregators.
It has been around for a few years now and continues to get more popular as a niche and specialist insurance sector. Female only car insurance attracts cheaper premiums for the female driver but is it time for male only car insurance to be considered to balance the scales.
When the call transfer market was originally created a few years ago it came as a great revolution in helping insurance related companies to sell on calls they couldn’t accomodate and allowed them to buy in calls that suited their market. The trouble is we are hearing horror stories now of customers being passed from pillar to post as they are being sold over and over again to profit from calls - Please post your comments on the subject
Insurance is something of a strange commodity in that people don’t really want or look forward to purchasing it but thank our lucky stars when we need to claim. How was your claim experience and who is best at providing a quality insurance claims service?
Is the significant increase in the amount of consumers looking for online motor insurance a clear indication that general confidence in online solutions is increasing