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Customer Reference Videos

In today’s market where countless brands compete for business your customers reference speaks volumes. This is why you need customer reference videos.

Your customers want to hear from their peers, they want to hear real experiences from people like themselves – people they can trust for an honest opinion of your products and your services. A customer reference video (or video advocacy) is a powerful way to assure people that your company is the best choice for them. At ELO Media we harness the power of customer reference videos and turn your clients into sales assets providing powerful and compelling reasons why people should use you – in short your customers become a powerful sales force working on your behalf.

The Benefits of Customer Reference Videos

As the sales manager for your company, you know that customer reference videos can be a valuable tool in the sales process. After all, what could be more convincing than hearing testimonials from happy customers themselves? Customer reference videos can show potential customers that your product or service is exactly what they need—and that others have been thrilled with the results.

Here are just a few of the benefits of having customer reference videos on your website.

Increased Credibility

First and foremost, customer reference videos increase your credibility. When potential customers see that others have had success with your product or service, they’re more likely to trust you and give you their business. They’ll also be more likely to believe the things you say about your product or service, because they’ll have real-life proof right in front of them.

Improved SEO Rankings

In addition to increasing your credibility, customer reference videos can also improve your SEO rankings. That’s because when you post videos on your website, you’re giving search engines more content to index—which can help you move up in the search results pages. And since potential customers are more likely to click on results that include video, you’re also more likely to get clicks and traffic from organic search results.

Greater Engagement with Visitors

Customer reference videos are also a great way to engage with visitors on your website. By providing interesting and informative videos, you can keep visitors on your site longer—which gives them more time to learn about your product or service and makes them more likely to convert into leads or customers.


We can show your prospective clients why they should choose your company and we build trust and provide persuasive reasons that wins and business – giving you the competitive advantage in the market.

See how we work with our clients, creating customers reference videos, testimonials and video advocacy that provides tangible business benefits. We’re the first choice video production company for SMEs and national brands alike.

Call us on 01202 805091 or email – we’d love to work with you.