Explainer videos take complex information and relays it in a way that’s informative and memorable. By using animation we can use visual metaphors to sell in your value proposition in a way that live action video, text or infographics cannot.

So if it’s difficult or complicated to explain what you do, make or sell an explainer will be able to simplify the message into a clear and benefit led package. Which means you sell more stuff.

The phrase elevator pitch came from the USA in the 1940s. It came about when sales people would try and catch an executive alone in an elevator where they had no escape. The salesperson would then have 60 seconds (or the duration of the journey between floors) to pitch their sale.

These days, an elevator pitch is used to describe how an explainer video (usually 60 seconds or so) can be used as a sales-pitch-turned-explanation of your value proposition. They’re perfect for building confidence in your brand, generating leads and are like having a permanent sales person on your website!

In a nutshell, explainer videos grab your attention and give you a call to action. They’re often designed to be quirky and remarkable so that people remember them. If you think about how we blaze across website when there is just text and images you can see how an explainer will hold your attention. In a recent study by Gartner people retained up-to 85% more information when viewing an explainer video compared to text.

Explainer videos are great to use on your website’s home page or a sales landing page. They are also perfect for social media advertising such as Facebook, YouTube, Twitter, TikTok and LinkedIn.

Ideally your explainer video should be 60 seconds or less. However, it does depend on the content and your audience. We’ve produced explainers that have been 90 to 120 seconds in duration and have delivered amazing results. We work with you to distil down your information and make sure it’s concise.

The average time-line of an explainer video project is around 3 – 4 weeks. The script writing takes around a week to complete and then there is feedback from you to incorporate. The actual process of animating the video takes around 10 days or so. This being said we have turned project round in a week when needed although it’s not always good for sanity!

We have a fixed price on explainers with a 60 second video will starting at just £1495.00 plus VAT. This is an all-inclusive price and includes the creatives, script, storyboard, animation, voice over, music, sound effects and delivery.

P.S. We only charge a 25% deposit and the balance when you’re delighted!

We normally have a call to discuss your aims and objectives. From this call we’ll look to get info such as how you overcome any objections in selling your product or service. We’ll also look at your website and conduct other research on your competition. From here, we’ll be in a position to start the script. It’s that simple.

The only other things we’ll need are your brand guidelines and logos. To make sure we’re bang-on-brand.

We try and follow a framework where we can demonstrate we’re solving a problem and overcoming objections for your audience. By doing this and using a very benefit-led message it makes very persuasive viewing.

We’ve produced hundreds of explainer videos for companies of different sizes. This includes Disney, nPower, Travis Perkins, City Plumbing and Motorola to name a few.

We’re based in the lovely seaside resort of Poole. We’re next door to Bournemouth. We work for customers across the UK and internationally to produce explainer videos.