Customer testimonial videos are a great way to show off your product or service in action, and to give potential customers a sense of what it’s like to work with your company. But if you’re not careful, they can also come across as dull or boring. Here are six tips to help you make your customer testimonial videos more engaging and effective.
Keep It Short and Sweet
Nobody wants to watch a 20-minute video about why someone loves your product. The best customer testimonial videos are short—under two minutes is ideal—and to the point. Highlight the key points that you want to get across, and don’t try to cram too much information into one video.
Make It Visual
A good customer testimonial video should be more than just someone talking into a camera. Use visuals to help tell the story, whether that means showing footage of your product in use, or using graphics or animation to highlight key points.
Put a Face to the Name
If at all possible, have the person giving the testimonial appear on camera. This will make the video more personal and relatable and will help viewers connect with the speaker. If the person is uncomfortable being on camera, consider having them provide an audio testimonial instead.
Be Genuine
The best customer testimonial videos are those that feel genuine and honest. Avoid anything that feels scripted or staged, as this will come across as inauthentic. Instead, let your customers speak from the heart about their experiences with your product or service.
Tell a Story
People love stories, so try to craft your customer testimonial videos around a narrative arc. This will help engage viewers and keep them watching until the end.
Use Calls to Action
Once you’ve hooked your viewer with an engaging customer testimonial video, don’t let them off the hook without taking action! Include a call to action at the end of your video, such as visiting your website or signing up for your email list.
Customer testimonial videos are a great way to show off your product in action and give potential customers insight into what it’s like to work with you—but only if they’re done well! by following these tips, you can create customer testimonial videos that are engaging, effective, and memorable.
For compelling customer testimonial video contact the video production specialists at ELO Media.
Contact us at Sales@elo.co.uk or call 01202 805091