Why you need an explainer video for your website

OK, Why you need an explainer video for your website? A website is a key tool in any business’s marketing arsenal. It’s a 24/7 store front that can showcase your products and services to the world. But in today’s fast-paced,short-attention-span world, simply having a website is not enough – you need a website that engages your visitors and keeps them coming back for more. One of the best ways to engage your website visitors is with an explainer video. Here’s why:

An explainer video is a short, attention-grabbing video that tells your visitors what you do, how you do it, and why they need it. They are usually under 2 minutes long and are typically done in an animated style. Because they are concise, engaging, and easy to understand, explainer videos are an effective way to communicate your message to website visitors – even if they only watch the first 30 seconds.

Explainer videos are also versatile – you can use them on your website, social media, email marketing campaigns, and more. And because they can be so easily shared, explainer videos have the potential to go viral and reach a wider audience than other types of marketing collateral.

Finally, research has shown that websites with explainer videos have a much higher conversion rate than those without. So if you’re looking for a way to increase leads and sales from your website, an explainer video is a great place to start.

The Benefits of Hiring a Professional Explainer Video Production Company

You may be reading this and thinking, do I really need an explainer video for my business? The answer is- if you want to stay ahead of the competition and keep up with changing marketing trends- then yes! By 2022, 82% of all internet traffic will be video. That’s up from 75% in 2017. So, if you’re not using video to market your business, you’re missing out on a huge opportunity. Not only that, but customers are also 64-85% more likely to make a purchase after watching a product video.

A study by Wyzowl also found that 79% of people have been convinced to buy a product or service after watching a brand’s video. Explainer videos are an extremely powerful marketing tool that can help you boost conversions, sales, and ROI. This is why you need an explainer video for your website.

But why hire a professional company to produce your explainer videos?

OK, So Why Hire a Professional Video Production Company

1. Higher Quality Videos

When you hire a professional video production company like ELO Media, you can rest assured knowing that your video will be high quality. A high-quality video will captivate your audience and keep them engaged throughout the entire video. It will also look more polished and professional, which instills trust in your viewers.

2. More Creative Control

When you work with a professional video production company, you have more creative control over the final product. This means that you can give input at every stage of production and ensure that the final product is exactly what you envisioned.

3. Access to Industry Experts

A professional company has a team of industry experts who are experienced in producing high-quality explainer videos. They will be able to offer valuable insights and guidance throughout the production process to ensure that your video is successful.

4. Save Time and Money

Trying to produce a high-quality explainer video on your own can be extremely time-consuming and expensive. When you hire a professional company, they will handle everything from start to finish so that you can focus on running your business. In the long run, hiring a professional company will save you both time and money.

5. Boost Your Brand Image

A professionally produced explainer video will help boost your brand image and make your business look more credible and trustworthy. This is essential for driving sales and conversion as potential customers are more likely to do business with companies that they perceive as being credible and trustworthy.

That’s why you need an explainer video for your website!

ELO Media are an award winning explainer video production company that serves businesses in Poole, Bournemouth and across Dorset.

Call us on 01202 805091 or email Sales@elo.co.uk – we’d love to work with you.